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Twitter and Facebook and Tumblr and Instagram and Oh God What's Snapchat,
|My Instagram Mantra|
My debut YA release is forthcoming mid-year 2016 (!) so I've been poking around at marketing and social media advice sites looking for direction. Here are a few resources I've found helpful so far in planning out how to best focus your social media efforts. I don't know these individuals personally, nor have I paid them any money. My recommendations are all based on the free content they provide on their websites:
Pinterest, Facebook, Twitter, Etc:
Peg Fitzpatrick: Author, speaker, social media marketing pro
I found this advice-giving entrepreneur linked on twitter. She has posts like The 12 Most Strategic Ways to Use Pinterest for Marketing and The Simplest Ways to Make the Best of Goodreads. Her twitter @PegFitzpatrick links to all these articles.
Kristen Lamb's Warrior Writers blog. I love her take on how social media should be SOCIAL rather than automated (organization tools=good, autopost=not so good).
She is my one exception to the paid content comment; I purchased her ebook Rise of the Machines: Human Authors in a Digital World and found it worthwhile.
Blogging, Various Social Media:
The Social Media Hat
This website features articles like 2016 Social Media Predictions (always fun) to practical advice like How to Focus on your Blogging.
How to Grow Your Blog the Right Way
Five New Instagram Features and How they Benefit You
You don't have to do everything. Recently, in a forum of YA authors, Snapchat came up. Someone said: oh great, is this yet another social media site I HAVE to sign up for? No, you don't! If you don't want to use Snapchat, then don't! It's a waste of time to grumble through using a tool meant for social interaction if you hate it and have no vested interest.
Find what YOU like and go from there!
If you have a blog and want to focus your efforts, look into what components make a good blog. I personally don't like Facebook much, though I use their group functions quite a bit. I love Instagram and Twitter. Because of what I like, I focus efforts on those sites, and have more meaningful connections there. Farming for followers on any platform won't lead to lasting connections.
What social media tips and strategies have helped you? What overwhelms you? Maybe we can help each other out! I'd love to hear from you in the comments.